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Tuesday, 29 June 2010

Diesel ad campaign

These are designs I made for an brief from Diesel. Starting with the idea that, well, the posters will probably end up being vandalised anyway, I thought what better way to take advantage of that than by giving them posters with pens attached, and a highlighted space to  do graffitti on. This led to an idea of not having logos and standard designs, and letting the customer have a more interactive relationship with their clothing.
These are mock ups of leafelts to be published with magazines as part of the campaign, and the website activity. The idea was that your design would be scanned, either by yourself, or by sending it into Diesel, where it would appear on the clothes on the screen. Each user would have their own account, with their face scanned into the online 'model'.

©2010 James Mathurin